How Gamification Apps Improve Sales Employee Engagement

Adam Steele

Mar 13, 2023

Incorporating game elements into non-game settings, also known as gamification, has become increasingly popular as software and apps have become more prevalent. A growing number of businesses are now utilizing gamification strategies to enhance their sales and employee engagement with favorable results. Studies have revealed that gamification apps can effectively incentivize sales staff, boost their performance, and increase their job satisfaction. This article delves into the advantages of gamification apps and their potential to improve sales employee engagement.

What Is Sales Employee Engagement?

Sales employee engagement is the measure of dedication, enthusiasm, and drive demonstrated by sales staff towards their work and the company. Engaged sales employees exhibit a high level of passion and devotion towards their responsibilities, and they feel accountable for their duties. They are willing to surpass expectations and perform to the best of their ability to help the organization achieve its objectives. Such employees remain devoted to their goals, and they invest the necessary time and effort to excel in their roles.

Employee Engagement vs. Employee Experience

The concepts of employee engagement and employee experience are interrelated but dissimilar, and they carry significant importance in contemporary workplaces. Employee engagement concentrates mainly on the emotional and intellectual bond that employees share with their job and organization. On the contrary, employee experience centers on the overall journey of an employee within the company, ranging from hiring to retirement. Job satisfaction, meaningful work, recognition, and career advancement are factors that foster employee engagement. In contrast, company culture, physical work environment, technology, work-life balance, and benefits shape employee experience. These distinctions must be taken into account while devising gamification plans for your sales team. You must ensure that your targeted employee engagement tactics for the sales department do not clash with broader employee experience gamification approaches (if any) used by your organization.

How Do You Gamify Employee Engagement?

Gamifying employee engagement can be an effective way to motivate and engage employees in various aspects of their work. Here are some steps that you can take to gamify employee engagement:

  1. Set clear goals and metrics: Start by defining the specific goals and metrics that you want to gamify. These can be related to sales, customer service, employee performance, or any other relevant area of your business.

  2. Identify game mechanics: Look for game mechanics that can be applied to your goals and metrics. For example, you could use a points-based system, badges, leaderboards, challenges, or quests to encourage employees to engage with their work.

  3. Create an engaging user interface: Develop an interface that is visually appealing and easy to use. Make sure that the gamified system is accessible and user-friendly for all employees.

  4. Offer rewards and recognition: Offer rewards and recognition for employees who achieve specific goals or reach certain milestones. These can be in the form of prizes, bonuses, and promotions; but ideally they are tailored to the unique motivational drivers of your employees. More ideas in this post.

  5. Provide feedback: Provide regular feedback to employees about their performance, progress, and status within the game. This will help them to understand how they are doing and what they need to do to improve.

  6. Encourage social interaction: Create a social aspect to the game by allowing employees to share their achievements, challenge each other, and offer support and feedback.

  7. Measure and evaluate: Measure the effectiveness of the gamified system by tracking the progress of employees and evaluating the impact on performance, engagement, and motivation. Use the data to make improvements and refine the gamification strategy.

Gamification Apps For Employee Engagement

There are many types of gamification apps that can be used to improve employee engagement. Here are some examples:

  1. Sales gamification: Sales gamification apps use game mechanics such as performance points, matchups, achievements, leaderboards, and challenges to motivate sales teams to achieve their targets, improve their performance, and earn rewards.

  2. Learning gamification: Learning gamification apps use game mechanics such as quizzes, quests, and challenges to make learning more engaging and fun. Employees can earn badges or points for completing modules, and progress can be tracked through leaderboards.

  3. Wellness gamification: Wellness gamification apps encourage employees to engage in healthy behaviors, such as exercising, eating well, and getting enough sleep. These apps can use challenges, rewards, and social interaction to motivate employees to take care of their health.

  4. Onboarding gamification: Onboarding gamification apps use game mechanics to make the onboarding process more engaging and effective. New employees can complete challenges, earn points, and compete with their colleagues to learn about the organization and its culture.

  5. Collaboration gamification: Collaboration gamification apps encourage teamwork. These apps can be used to build camaraderie and improve communication and productivity.

  6. Recognition gamification: Recognition gamification apps use game mechanics to encourage peer recognition and feedback. Employees can earn badges or points for recognizing their colleagues, and recognition can be tracked through leaderboards or other visual displays.

These are just a few examples of the many types of gamification apps that can be used to improve employee engagement. The key is to identify the specific needs and goals of your organization and choose an app or platform that is tailored to those needs.

Outfield is pioneering performance-based CRM with the industry's leading sales gamification software. Learn how our modern approach boosts output up to 3x.


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